Marketing
& Design
The Salted Table
The Salted Table is a small catering business located in Nashville Tennessee focused on inspiring others to "gather together, eat well and love each other". The owner of the company had the idea of retouching the original logo. He described his new vision as sleek, fresh, and traditional. The original gave a handwritten look so I decided to redesign their brand for a modern feel. The following are examples of my creative process in executing the project's needs.
Gather Together, Eat Well, Love Each Other.
The Beginning
Here is a look at the original logo for the Salted Table. I Enjoyed the curve of the "S" in the original and was inspired to include the uniqueness of it in my designs.
Vision
I begin my process with rough sketches and then transfer them into adobe illustrator to create vectors. I designed roughly 50 variations of a new look for the brand.
Original
New
